Exploring the Factors Affecting Mobile Payment Adoption Intention Among Women Street Vendors In India

Abstract

This study aims to explore the major determinants of women’s street vendors’ mobile payment (m-payment) adoption in India. This study is examined by a well-known theory namely, the Technology Acceptance Model (TAM). The additional constructs such as Customers’ Digital Literacy (CDL), Perceived Trust (PT), and Social Influence (SI) incorporated into the basic TAM model. The sample respondents particularly women street vendors were interviewed using a structured questionnaire, a judgment sampling method was employed to collect data from 275 women street vendors. The statistical techniques namely descriptive statistics, measurement model or Confirmatory Factor Analysis (CFA), and Structural Equation Modeling (SEM) were used to analyze the data. The findings of the study reveal that factors such as CDL, perceived ease of use (PEOU), perceived usefulness (PU), and Perceived Trust (PT) have significantly determined the intention to adopt and use m-payment methods among women street vendors. However, Social Influence (SI) has shown an insignificant effect on women street vendors’ m-payment payment adoption intention. The study’s empirical results offer valuable insights to the central bank, and policymakers to take strategic steps for reaching the one of the Government of India (GoI) digital India initiatives.