Observing the utilization of local e-commerce: a case study of a small and medium enterprise in Surabaya, Indonesia

Author:

Patty Jessica1ORCID,Yuhertiana Indrawati1ORCID

Affiliation:

1. Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia

Abstract

The objective of this study is to conduct an analysis of the local e-commerce platform developed by the Surabaya Government, known as E-Peken. This research observes the operations of small and medium companies operating within the textile industry sector over a period of nine years, specifically focusing on the Jarak Arum MSMEs. This qualitative study spanned a duration of six months and was done in a field setting. The research methodology employed involved the observation of both internal and external documents, such as the e-peken website, as well as conducting interviews with a total of eight informants. This study reveals that the success of implementation and adoption is contingent upon the personality traits exhibited by the owner.

Publisher

Institute of Certified Specialists

Subject

General Earth and Planetary Sciences

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