Affiliation:
1. Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia
Abstract
The objective of this study is to conduct an analysis of the local e-commerce platform developed by the Surabaya Government, known as E-Peken. This research observes the operations of small and medium companies operating within the textile industry sector over a period of nine years, specifically focusing on the Jarak Arum MSMEs. This qualitative study spanned a duration of six months and was done in a field setting. The research methodology employed involved the observation of both internal and external documents, such as the e-peken website, as well as conducting interviews with a total of eight informants. This study reveals that the success of implementation and adoption is contingent upon the personality traits exhibited by the owner.
Publisher
Institute of Certified Specialists
Subject
General Earth and Planetary Sciences
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