The Morris Hansen Lecture

Author:

Bates Nancy1

Affiliation:

1. U.S. Census Bureau, Research and Methodology Directorate Room 5K140, 4600 Silver Hill Road, Washington DC 20233 . United States of America

Publisher

Walter de Gruyter GmbH

Reference23 articles.

1. Ad Age. 2017. “Desktop and Mobile Ad Revenue Surpasses TV for the First Time.” April 26, 2017. Available at: http://adage.com/article/digital/digital-ad-revenue-surpasses-tv-desktop-iab/308808/ (accessed October 2017).

2. Andrews, J.C. and R.G. Netemeyer. 2015. “The Role of Social Marketing in Preventing and Reducing Substance Abuse.” In Persuasion and Social Marketing: Volume 3, Applications and Uses, edited by D.W. Stewart, 155–194. California: Praeger.

3. Bates, N., F. Conrey, R. Zuwallack, D. Billia, L. Jacobsen, and T. White. 2009. “Messaging to America: Census Barriers, Attitudes and Motivators Survey (CBAMS).” In Proceedings of the 2009 American Statistical Association Survey Research Methods Section, Washington, DC, August 1–6. Available at: http://ww2.amstat.org/sections/srms/Proceedings/ (accessed October 2017).

4. Bates, N., K. McCue, and M. Lotti. 2012. “2010 Census Paid Advertising Heavy-Up Experiment Evaluation Report.” 2010 Census Planning Memoranda Series No. 191, April 30. U.S. Census Bureau, Washington, DC. Available at: http://www.census.gov/2010census/pdf/2010_Census_PAHUE.pdf (accessed October 2017).

5. Bates, N. and M.H. Mulry. 2011. “Using a Geographic Segmentation to Understand, Predict, and Plan for Census and Survey Mail Nonresponse.” Journal of Official Statistics 27: 601–618. http://www.jos.nu/Articles/abstract.asp?article=274601 (accessed October 2017).

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