Nǐ kànzhe bàn ba: negotiating complaint solutions in e-shopping service encounters

Abstract

Abstract In Mandarin Chinese, the expression nǐ kànzhe bàn ba can be employed in either ‘you-decide use’ (you assess and decide by yourself), whereby the speaker disclaims his/her deontic authority to the recipient in decision-making, or ‘I-claim use’ (you have to assess and decide cautiously), whereby he/she claims a higher degree of deontic authority than the recipient when determining a proposed action. Focusing on the ‘I-claim use’ of nǐ kànzhe bàn ba, this study examines how this expression is manipulated by customers to negotiate solutions for their complaints with customer service representatives in Chinese e-shopping platforms. Utilising naturally occurring data from Taobao service encounters spanning about one year, this study employs a discursive approach and finds that this expression fulfills one of a number of pragmatic functions: (1) when there is no mutual agreement on the complaint proposals, the customers deploy it to upgrade their deontic authority to orient to their own unilateral solution and refrain from further negotiations; (2) when expressing a negative evaluation, the customers use it to pre-empt potential complainables that reflect their strong deontic authority; or (3) following non-substantive rectification on the part of the agent, the customers use it to express diluted deontic authority in order to display disaffiliation and solicit more substantive proposals. By analyzing the use of this expression in e-shopping service encounters, our study contributes to understanding how deontic authority is exercised in negotiating solutions to complaints.