The language of power: a content analysis of presidential addresses in North America and the Former Soviet Union, 1993–2012

Abstract

AbstractThe article applies political discourse analysis to presidential speeches in four countries. A qualitative and quantitative content analysis of 71 annual addresses delivered by the political leaders of the United States, Canada, Russia and Kazakhstan over the 20-year period since the fall of the Soviet Union is used to test the hypothesis of convergence between their institutional systems. The study shows that there are some tendencies toward negative convergence. Political leaders tend to place similar relative emphasis on such issues as power, trust, liberalism and the market, among others. Two elements of the context, namely the events of September 11, 2001 and the October 2008 financial crisis, served to strengthen the negative convergence.