Affiliation:
1. Faculty of Economics Podgorica, University of Montenegro, Montenegro
Abstract
Abstract
In this paper we perceived causal relationship between loyalty, satisfaction, quality of the alternatives, investment size, and new media through online word of mouth in banking services in Montenegro. Obtained empirical results substantiated validity of the set hypothetical frame, i.e. meaningfulness of the conceptual model that is set.
Subject
Strategy and Management,Economics and Econometrics,Finance
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