Testing SCM questionnaire instructions using cognitive interviews

Abstract

Abstract The aim of the research was to find out whether participants completing an SCM questionnaire to assess attitudes towards the Roma would give different answers in response to different sets of instructions. Three sets of instructions were tested using cognitive interviews: answer from your personal viewpoint, from the viewpoint of the majority of Slovaks, from the viewpoint of those close to you. The research sample comprised 24 respondents, of whom 12 were upper secondary school students and 12 working adults. Responses from the personal viewpoint differed markedly from responses from the viewpoint of the majority of Slovaks, but were very similar to responses from the viewpoint of those close to the person. In the research, internal and external motivation to respond with/without prejudice was also investigated. Participants with internalised unbiased beliefs showed a preference for assessing the Roma minority from their own viewpoint, while participants with internalised biased beliefs thought the instructions were unimportant.