Can You Have Your Corporate Wokeism and Eat it too?

Author:

Weisman Dennis L.1

Affiliation:

1. Department of Economics , Kansas State University , Manhattan , KS 66506-4001 , USA

Abstract

Abstract Corporate wokeism may be sustainable in an imperfectly competitive market when the higher costs driven by the inefficiency in employing labor inputs are offset by the increase in positive-margin sales generated from being “woke.” This is the mechanism by which woke corporations are potentially rewarded rather than punished by the competitive process in the new market economy.

Publisher

Walter de Gruyter GmbH

Subject

General Economics, Econometrics and Finance,General Business, Management and Accounting

Reference22 articles.

1. Agudelo, M. A. L., L. Jóhannsdóttir, and B. Davídsdóttir. 2019. “A Literature Review of the History and Evolution of Corporate Social Responsibility.” International Journal of Corporate Social Responsibility 4: 1, https://doi.org/10.1186/s40991-018-0039-y.

2. Becker, G. S. 1957. The Economics of Discrimination. Chicago: University of Chicago Press.

3. Blau, F. D., and L. M. Kahn. 2017. “The Gender Wage Gap: Extent, Trends, and Explanations.” Journal of Economic Perspectives 55 (3): 789–865, https://doi.org/10.1257/jel.20160995.

4. Chintagunta, P. K., Y. Kansal, and P. Pachigolla. 2020. “In Corporate Responses to Black Lives Matter, Commitment Speaks Volumes.” Chicago Booth Review, August 13.

5. Crowther, D., and G. Aras. 2008. Corporate Social Responsibility. Ventus Publishing ApS.

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