Gender disparaging jokes: An investigation of sexist-nonstereotypical jokes on funniness, typicality, and the moderating role of ingroup identification

Abstract

AbstractThis experiment relied on social identity theory to investigate jokes that express superiority and denigration toward social groups. In particular, the social identity of gender is examined in the context of sexist-nonstereotypical jokes. Results revealed that sexist-nonstereotypical jokes had the greatest impact on women. Specifically, women rated jokes about men funnier than jokes about themselves, and highly identified women found jokes targeting men significantly funnier than jokes targeting women. These results, and others relating to prototypicality, offer insight into how disparaging intergroup jokes function to accentuate and attenuate intergroup relations.