Digital Advertising in the 2022 Midterms
Author:
Affiliation:
1. Wesleyan University , Middletown , CT, USA
2. Bowdoin College , Brunswick , ME , USA
3. Washington State University , Pullman , WA , USA
Abstract
Publisher
Walter de Gruyter GmbH
Subject
General Social Sciences,Sociology and Political Science
Link
https://www.degruyter.com/document/doi/10.1515/for-2023-2006/pdf
Reference13 articles.
1. Aggarwal, M., J. Allen, A. Coppock, D. Frankowski, S. Messing, K. Zhang, J. Barnes, A. Beasley, H. Hantman, and S. Zheng. 2023. “A 2 Million-Person, Campaign-wide Field Experiment Shows How Digital Advertising Affects Voter Turnout.” Nature Human Behaviour: 1–10. https://doi.org/10.1038/s41562-022-01487-4.
2. Ballard, A. O., D. S. Hillygus, and T. Konitzer. 2016. “Campaigning Online: Web Display Ads in the 2012 Presidential Campaign.” PS: Political Science & Politics 49 (3): 414–9. https://doi.org/10.1017/s1049096516000780.
3. Borrell Associates. 2018. Political Advertising Overload. April Update. Borrell Associates report. Also available at https://2.borrellassociates.com/releases/april-update-new-forecast-for-2018-political-advertising-report/.
4. Coppock, A., D. P. Green, and E. Porter. 2022. “Does Digital Advertising Affect Vote Choice? Evidence from a Randomized Field Experiment.” Research & Politics 9 (1): 1–7, https://doi.org/10.1177/20531680221076901.
5. Feiner, L., and J. Vanian. 2022. Political Advertisers Shift Spending from Facebook to Streaming Platforms Ahead of Midterms. CNBC. Also available at https://www.cnbc.com/2022/11/02/facebook-has-lost-political-ad-dollars-since-apple-crackdown.html.
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