Affiliation:
1. German Department , Universität Münster , Schlossplatz 34 , 48143 Münster , Germany
Abstract
Abstract
When Philip Roth died in May 2018, he was the best-known American writer in Germany. By that point, his difficult early years on the German book market were long forgotten. If one investigates the archives of Rowohlt Verlag, where Roth’s first books were published in Germany, there is explicit talk of a “risk.” The publisher feared that Roth’s portrayal of Jewish characters in all their ambivalence and complexity could affirm anti-Semitic sentiment in Germany. Therefore, Rowohlt’s efforts to position Roth in the literary field of the Federal Republic were accompanied by deliberate risk management. This paper reconstructs the publishing house’s strategy and its contexts.