Consumer Loyalty Interfaces with Website Quality

Author:

Ūsas Antanas1

Affiliation:

1. PhD student at Kaunas Faculty of Vilnius University , Lithuania . Address: Muitinės str. 8, Kaunas , Lithuania. Phone: +370 626 27380.

Abstract

Abstract The paper analyses the possibilities of how to increase customer loyalty by using different website quality tools. The research problem is defined as a question: How to link website quality and consumer loyalty? Data was gathered using scientific literature analysis and analysing other existing research. The results were provided based on the experts’ interviews.

Publisher

Walter de Gruyter GmbH

Subject

Pharmacology (medical),Complementary and alternative medicine,Pharmaceutical Science

Reference28 articles.

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2. 2. Aladwani, A. M., Palvia, P. C. (2002). Developing and Validating an Instrument for Measuring User-Perceived Web Quality // Information & management. Vol. 39(6), pp. 467–476.

3. 3. Budianto, A. (2019). Customer Loyalty: Quality of Service // Journal of Management Review. Vol. 3(1), pp. 299–305.

4. 4. Bulygo, Z. (2019). The Elements of a High Quality Website (Infographic). Internet access: [accessed July 1, 2019].

5. 5. Chang, H. H., Wang, Y. H., Yang, W. H. (2009). The Impact of e-Service Quality, Customer Satisfaction and Loyalty on e-Marketing: Moderating Effect of Perceived Value // Total Quality Management and Business Excellence. Vol. 20(4), pp. 423–443. doi: doi. org/10.1080/14783360902781923

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