Adherence to Dietary Recommendations and Food Retail Market Structure: Is There a Connection?

Author:

Volpe Richard1ORCID,Cai Xiaowei1,Schroeter Christiane1,Mancino Lisa2

Affiliation:

1. California Polytechnic State University , San Luis Obispo , CA , USA

2. Minnesota Department of Human Services , St Paul , MN

Abstract

Abstract We pair IRI household purchase records with Nielsen TDLinx data on the retail food environment to investigate the associations between retail market structure and Americans’ adherence to the Dietary Guidelines. We focus specifically on fruit and vegetable consumption, as proxied by purchases. Controlling for various household characteristics, we find that increased market concentration is associated with lower produce consumption and weaker adherence to recommendations. We also find a number of small but significant associations with respect to the presence of nontraditional retail formats.

Publisher

Walter de Gruyter GmbH

Subject

General Business, Management and Accounting,Food Science

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