Affiliation:
1. Faculty of Tourism Department of Recreation Management Kinikli Denizli Turkey
2. Purdue University Global Department of Business and Information Technology 451 Queen St. Northumberland USA
3. Swansea University/University of the Highlands and Islands School of Management/Centre for Recreation and Tourism Research Scotland Scotland
Abstract
Abstract
Due to the global prevalence of motorcycle tourism, this study considers the travel motivators among riders from Turkey, the United States of America, and the United Kingdom. This study adds the previously unexplored factor of group membership and its influence on travel motivators. The study used quantitative analysis of a survey that was disseminated via Google forms. The primary factors are: sense of pleasure, passion for adrenaline, and ease of riding and travel activities. Group membership was used to examine the difference among the factors. All motorcyclists ranked the factors as high as travel motivators. There were some differences among riders from different countries. Turkish riders ranked their participation in group activities higher than did the US and UK. While the US and UK and Turkey had significant differences on the sense of pleasure. This study has importance to governments, travel agencies, and businesses that serve motorcyclists.
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