Attribute agenda setting and political advertising: (Dis)association effects, modality of presentation, and consequences for voting-Reference-Cited by-同舟云学术

Attribute agenda setting and political advertising: (Dis)association effects, modality of presentation, and consequences for voting

Published:2016-01-23 Issue:4 Volume:41 Page:
ISSN:1613-4087
Container-title:Communications
language:
Short-container-title:

Author:

Arendt Florian,Obereder Agnes

Abstract

AbstractWe investigated the attribute agenda-setting (AAS) effect of political advertising. Individuals (

Publisher

Walter de Gruyter GmbH

Subject

Arts and Humanities (miscellaneous),Communication

Link

http://www.degruyter.com/view/j/comm.2016.41.issue-4/commun-2016-0024/commun-2016-0024.pdf

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