Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness-Reference-Cited by-同舟云学术

Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness

Published:2020-04-15 Issue:3 Volume:45 Page:273-281
ISSN:1613-4087
Container-title:Communications
language:en
Short-container-title:

Author:

Naderer Brigitte¹,Seiffert-Brockmann Jens²,Matthes Jörg³,Einwiller Sabine²

Affiliation:

1. Department of Media and Communication Ludwig-Maximilians-University Munich Munich Germany

2. Corporate Communication Research Group, Department of Communication University of Vienna Vienna Austria

3. Advertising and Media Effects Research Group, Department of Communication University of Vienna Vienna Austria

Publisher

Walter de Gruyter GmbH

Subject

Arts and Humanities (miscellaneous),Communication

Link

https://www.degruyter.com/document/doi/10.1515/commun-2019-0143/pdf

Reference33 articles.

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2. Beckert, J., Koch, T., Viererbl, B., Denner, N., & Peter, C. (2020). Advertising in disguise? How disclosure and content features influence the effects of native advertising. Communications, this issue.

3. Boerman, S. C., Helberger, N., van Noort, G., & Hoofnagle, C. J. (2018). Sponsored blog content: What do the regulations say? And what do bloggers say? Journal of Intellectual Property, Information Technology and Electronic Commerce Law, 9(2), 146–159.

4. Boerman, S. C., Willemsen, L. M., & Van der Aa, E. P. (2017). “This post is sponsored”: Effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook. Journal of Interactive Marketing, 38, 82–92. doi:10.1016/j.intmar.2016.12.002

5. Borchers, N. S., & Woelke, J. (2020). Epistemological and methodical challenges in the research on embedded advertising formats: A constructivist interjection. Communications, this issue.

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