Œnotourisme in Switzerland-Producer initiatives and policies

Abstract

Abstract According to the International Organisation of Vine and Wine (OIV), Switzerland’s wine production in 2021 was 1 million hl, ranking 21st in the world. The Swiss wine production is supported by 2148 communes, where four languages are spoken (German, French, Italian and Romansh), and the vineyards, varying in altitude from 200 to 1150 m, where traditional wines characteristic of the local culture are produced. This paper discusses Œnotourisme (wine tourism) from a policy perspective, which in Switzerland, has become increasingly active in recent years. The paper considers sustainable agriculture and tourism from a policy perspective, examining the origins of the livelihood of agriculture and tourism, starting with landscape studies, and from the viewpoints of the grape and wine producers who operate Œnotourisme. The effects of the policy will be examined. Situating sustainability as it core. Wine tourism is referred to as Œnotourisme, the starting point of wine in this paper.