1. Emily Haisley, PhD, is with the Behavioural Finance Group, Barclays Wealth, London, United Kindgom. Kevin G. Volpp, MD, PhD, is with the Center for Health Equity Research and Promotion, Philadelphia Veterans Affairs Medical Center, Department of Medicine, University of Pennsylvania School of Medicine, Department of Health Care Management, The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania. Thomas Pellathy is with McKinsey and Co., Pittsburgh, Pennsylvania. George Loewenstein, PhD,...