Success and hindrance factors: A study of online shopping for the selected electronics goods

Abstract

The transformation has emphasized the pattern of living on a fast pace as well this has shaped an alteration on our day to day activities equally. Online shopping at once created an occurrence in transforming the way of life for everybody in adopting the existing situations. Haryana is one of the finer states of India and the online shopping put in a lot towards its conception. The main objective of this study is to analyze the impact of success and hindrance of online shopping for selected electronics goods by the Consumers. The study uses a survey analysis for 588 online consumers on the selected electronics goods across Haryana. Monthly Income has been considered in this study as a Dependent Variable for which it reveal the participation across varied income groups and eventually considered their dependence for Success and Hindrance factors of online shopping for selected electronics goods. ANOVA results highlight that the online consumers for online shopping accordingly to monthly income towards success and  hindrance factors is significant since the significance values for both these factors correspond to less than  0.05 which indicates their propensity towards online shopping.