Soccer agents’ personal performance marketing model

Abstract

This study objective was to study the work process and performance of Thai soccer player agents and develop an instrument to measure the characteristics of soccer players agents and develop a guideline to prepare soccer players into soccer agents in Thailand. Data for the work process of football agents were collected from soccer player agents and stakeholders through in-depth interviews and group discussions. Data on the performance of Thai soccer player agents were collected with the Delphi technique and qualitative method from experienced people or experts in the characteristics and marketing services of agents. The study found that regarding soccer player selection of a soccer player agent work process. The selection of soccer players differs according to each organization or company policies. In marketing a soccer player, agents consider the needs of a team or the buyer so that they can present a suitable soccer player. There are 4 capabilities for an agent. They are knowledge, skills, desired capability or behavior, and other characteristics. All these capabilities are required in a soccer player agent for them to be able to support the income and living standard of the soccer player.