Consumer Perceptions toward the Use of Reclaimed Wood in Secondary Wood Products

Abstract

Abstract Reclaimed wood is a repurposed building material salvaged from old or abandoned buildings that offers a sustainable approach to using wood in communities. Although there have been some studies on reclaimed wood, there has been a limited amount linking reclaimed wood to consumerism. In August 2021, an online survey was conducted to gauge adult consumers’ knowledge of the wood products industry and their attitudes on reclaimed wood practices. Adult consumers are defined as individuals residing in the United States who are 18 years of age or older. Study results indicate that many respondents have little to no knowledge of reclaimed wood. Of the 1,516 respondents, only 44% have any knowledge of reclaimed wood. Most respondents are not aware that reclaimed wood is a separate sector in the industry. Caucasian men were the most knowledgeable of all respondents. Respondents believe that reclaimed wood is environmentally friendly, durable, and aesthetically pleasing and that there should be better marketing practices for reclaimed wood. Respondents’ top three reasons for purchasing reclaimed wood was to promote sustainability, for the aesthetics, and because there was a need. Respondents also acknowledge the importance of knowing where their wood products come from and believe that the reclaimed wood sector is very important.