The Effect of Online Word-of-Mouth on Risk Assessment for an Experience Service as Price Acceptability Changes
Author:
Publisher
Informa UK Limited
Subject
Business, Management and Accounting (miscellaneous)
Link
http://www.tandfonline.com/doi/pdf/10.1080/15332969.2016.1184540
Reference73 articles.
1. Customer Satisfaction and Word of Mouth
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4. Word-of-mouth effects on short-term and long-term product judgments
5. Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context
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