Services Segmentation and Emergent Customer Behavior: A Case Study
Author:
Publisher
Informa UK Limited
Subject
Business, Management and Accounting (miscellaneous)
Link
http://www.tandfonline.com/doi/pdf/10.1080/15332969.2012.633438
Reference71 articles.
1. Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough
2. Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing
3. Segmenting cyberspace: a customer typology for the internet
4. A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go
5. A Delphi study of the drivers and inhibitors of Internet banking
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