I Deserve That Deal! Effects of New Customer Exclusive Promotions on Existing Service Customers
Author:
Affiliation:
1. Western Kentucky University, Bowling Green, Kentucky
Publisher
Informa UK Limited
Subject
Business, Management and Accounting (miscellaneous)
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332969.2022.2143037
Reference76 articles.
1. Inequity In Social Exchange
2. Price Stickiness and Customer Antagonism*
3. Unintended negative consequences of loyalty programs: endowed vs earned loyalty
4. Balis, J. (2021). 10 truths about marketing after the pandemic. Harvard Business Review. https://hbr.org/2021/03/10-truths-about-marketing-after-the-pandemic
5. Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response
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