Impact of Service Quality, Satisfaction and Corporate Image on Loyalty: A Study of a Publicly Traded for-Profit University
Author:
Affiliation:
1. Department of Marketing, School of Business, University Estácio de Sá, Rio de Janeiro, Brazil
Publisher
Informa UK Limited
Subject
Business, Management and Accounting (miscellaneous)
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332969.2019.1630174
Reference59 articles.
1. Measuring service quality in higher education: HEdPERF versus SERVPERF
2. Measuring service quality in higher education: three instruments compared
3. Does higher education service quality effect student satisfaction, image and loyalty?
4. The influence of university image on student behaviour
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