Finding Brand Values That Matter to Employees

Author:

Xiong Lina1ORCID,King Ceridwyn2,Du James3ORCID,Murillo Enrique4ORCID

Affiliation:

1. Associate Professor, Department of Human Dimensions of Natural Resources, Colorado State University, Fort Collins, CO, USA

2. White Lodging Services Head and Professor, White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management, Purdue University, West Lafayette, IN, USA

3. Associate Professor, Department of Sport Management, College of Education, Health, and Human Sciences, Florida State University, Tallahassee, FL, USA

4. Tenured Professor of Marketing, Facultad de Ciencias Económicas y Empresariales, Universidad Panamericana, Mexico City, Mexico

Publisher

Informa UK Limited

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