An Extensive Framework of Customer-to-Customer Value Co-creation Practices: A Study in a Running Event Context-Reference-Cited by-同舟云学术

An Extensive Framework of Customer-to-Customer Value Co-creation Practices: A Study in a Running Event Context

Published:2024-03-06 Issue:2 Volume:45 Page:182-224
ISSN:1533-2969
Container-title:Services Marketing Quarterly
language:en
Short-container-title:Services Marketing Quarterly

Author:

Nguyen Nguyen Bac¹²³,Menezes João⁴

Affiliation:

1. Lisbon University Institute (ISCTE-IUL), Lisbon, Portugal

2. School of Industrial Management, Ho Chi Minh City University of Technology (HCMUT), Ho Chi Minh City, Vietnam

3. Vietnam National University Ho Chi Minh City, Ho Chi Minh City, Vietnam

4. Department of Marketing, Operations and General Management, Lisbon University Institute (ISCTE-IUL), Business Research Unit (BRU-IUL), Lisbon, Portugal

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/15332969.2024.2323288

Reference107 articles.

1. Consumer-dominant social marketing: a definition and explication

2. Exploring the experience value of museum visitors as a co-creation process

3. Consumer Culture Theory (CCT): Twenty Years of Research

4. The value disruption of uncivil other-customers during online service recovery

5. Revisiting the Past to Understand the Current Debates on Service-Dominant Logic

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