Consumers’ Advertising Media Use: A Cross-Cultural Study-Reference-Cited by-同舟云学术

Consumers’ Advertising Media Use: A Cross-Cultural Study

Published:2021-10-06 Issue:1 Volume:43 Page:32-47
ISSN:1533-2969
Container-title:Services Marketing Quarterly
language:en
Short-container-title:Services Marketing Quarterly

Author:

Tesfom Goitom¹,Lutz Clemens H. M.²

Affiliation:

1. Department of Finance and Marketing, Eastern Washington University, EWU College of Business, Spokane, Washington, USA;

2. Department of Innovation Management & Strategy, University of Groningen, Groningen, The Netherlands

Publisher

Informa UK Limited

Subject

Business, Management and Accounting (miscellaneous)

Link

https://www.tandfonline.com/doi/pdf/10.1080/15332969.2021.1982853

Reference50 articles.

1. Information systems strategies for multinational companies in Arab Gulf countries

2. Baker, A. (2014). The billboard advertising statistics you need to know. Arbitron National. Retrieved February 14, 2020, from https://www.360degreemarketing.com.au

3. Integrated multichannel communication strategies: Evaluating the return on marketing objectives––the case of the 2004 Ford F-150 launch

4. Identifying the Drivers of Shopper Attention, Engagement, and Purchase

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