Marketing Mix Elements and Customer Service Satisfaction: Empirical Evidence in the Malaysia Edutainment Theme Park Industry
Author:
Affiliation:
1. Universiti Utara Malaysia, Sintok, Kedah, Malaysia
2. FTMS College, Cyberjaya, Malaysia
Publisher
Informa UK Limited
Subject
Business, Management and Accounting (miscellaneous)
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332969.2021.1947087
Reference39 articles.
1. New technologies and cultural consumption – edutainment is born!
2. Ahmad, S. (2020). Will more theme parks shut down? Focus Malaysia. Retrieved April 6, 2020, from https://focusmalaysia.my/property/will-more-theme-parks-shut-down/
3. Consumer socialisation in a marketer-sponsored edutainment centre
4. A Gap Analysis of Professional Service Quality
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