How much do plant guarantees reduce perceived risk?-Reference-Cited by-同舟云学术

How much do plant guarantees reduce perceived risk?

Published:2019-03-04 Issue:2 Volume:23 Page:242-258
ISSN:1366-9877
Container-title:Journal of Risk Research
language:en
Short-container-title:Journal of Risk Research

Author:

Behe Bridget K.¹,Fry Jessica E.²

Affiliation:

1. Department of Horticulture, Michigan State University, East Lansing, MI, USA;

2. Department of Plant, Soil, and Microbial Sciences, College of Agriculture and Natural Resources Statistical Consulting Center, Michigan State University, East Lansing, MI, USA

Funder

Western Michigan Greenhouse Association

Masterpiece Flower Company, LLC

USDA National Institute of Food and Agriculture

Michigan State University AgBioResearch.

Publisher

Informa UK Limited

Subject

Strategy and Management,General Social Sciences,General Engineering,Safety, Risk, Reliability and Quality

Link

https://www.tandfonline.com/doi/pdf/10.1080/13669877.2019.1569092

Reference55 articles.

1. Dimensions of Consumer Expertise

2. Alencastro, L. A. 2004. “Hobbyists’ Preferences for Marine Ornamental Fish: A Discrete Choice Analysis of Source, Price, Guarantee, and Ecolabeling Attributes.” Master of Science thesis, University of Florida.

3. Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond

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