Leveraging Competitive Intelligence for Successful Marketing of Academic Library Services-Reference-Cited by-同舟云学术

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Leveraging Competitive Intelligence for Successful Marketing of Academic Library Services

Published:2019-07-05 Issue:1 Volume:26 Page:151-164
ISSN:1361-4533
Container-title:New Review of Academic Librarianship
language:en
Short-container-title:New Review of Academic Librarianship

Author:

Iwu-James Juliana¹²,Haliso Yacob³,Ifijeh Goodluck¹

Affiliation:

1. Covenant University, Centre for Learning Resources, Ota, Nigeria;

2. Information Resources Management, Babcock University, Ilishan-Remo, Nigeria;

3. Babcock University, Information Resources Management, Department of Information Resources Management, Babcock University, Ilishan-Remo, Nigeria

Publisher

Informa UK Limited

Subject

Library and Information Sciences

Link

https://www.tandfonline.com/doi/pdf/10.1080/13614533.2019.1632215

Reference39 articles.

1. Deriving Competitive Intelligence from Social Media

2. A Inteligência Competitiva na Perspecitiva de ser uma Fonte de Vantagem Competitiva e suas Contribuições Estratégicas

3. Positioning the Academic Library within the Institution: A Literature Review

Cited by 13 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The use of competitive intelligence as a strategic tool for student recruitment in public universities;International Journal of Business Ecosystem & Strategy (2687-2293);2024-08-23

2. An integrated academic library supply chain (IALSC) model;Journal of Modelling in Management;2024-07-19

3. A Literature Review of Marketing Intelligence and Its Theoretical Implication for Leveraging Business;Advances in Marketing, Customer Relationship Management, and E-Services;2024-04-05

4. The energy industry's response to competitive intelligence in green marketing (case study of Qatar);Journal of Open Innovation: Technology, Market, and Complexity;2024-03

5. Enhancing Business Competencies in Library and Information Science Program: A Case Study of Eötvös Loránd University, Hungary;The International Information & Library Review;2024-01-02

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