Integrating Kano Model and SIPA Grid to Identify Key Service Attributes of Fast Food Restaurants
Author:
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/1528008X.2015.1013407
Reference38 articles.
1. Customer Satisfaction Cues To Support Market Segmentation and Explain Switching Behavior
2. On the evaluation of structural equation models
3. Building marketing strategies for state-owned enterprises against private ones based on the perspectives of customer satisfaction and service quality
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