Exploring the relationship between YouTube video optimisation practices and video rankings for online marketing: a machine learning approach
Author:
Affiliation:
1. Information Management and Business Analytics, Montclair State University, Montclair, NJ, USA
Publisher
Informa UK Limited
Subject
Artificial Intelligence,Information Systems and Management,Management Science and Operations Research,General Decision Sciences
Link
https://www.tandfonline.com/doi/pdf/10.1080/2573234X.2023.2292536
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4. Electronic word-of-mouth, box office revenue and social media
5. Bad is Stronger than Good
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