Exploring the relationship between YouTube video optimisation practices and video rankings for online marketing: a machine learning approach

Author:

Johnson Marina E.1ORCID,Malaga Ross A.1

Affiliation:

1. Information Management and Business Analytics, Montclair State University, Montclair, NJ, USA

Publisher

Informa UK Limited

Subject

Artificial Intelligence,Information Systems and Management,Management Science and Operations Research,General Decision Sciences

Reference67 articles.

1. Ahern P. (2021). 25 Mind-Bottling SEO Stats for 2020 & Beyond | SEO Insights | Junto . https://inter-growth.co/seo-stats/

2. Assessing text mining algorithm outcomes

3. Auxier B. & Anderson M. (2021). Social Media Use in 2021 | Pew Research Center . https://www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021/

4. Electronic word-of-mouth, box office revenue and social media

5. Bad is Stronger than Good

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