Cooperative marketing associations: an investigation into the causes of effectiveness

Author:

Palmer Adrian

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Reference41 articles.

1. Achtel, R. (1991) Evolution of the marketing organization: new forms for turbulent environments. MJournal of Marketing 55,77-93.

2. Adair, J. (1968) Training for Leadership. London: Macdonald.

3. Asley, W.G. and Fombrun, C.J. (1983) Collective strategy: social ecology of organizational environments. MAcademy of Management Review 8,576-87.

4. Baker, W.E. (1994) Networking Smart: How to Build Relationships for Personal and Organisational Success. New York: McGraw-Hill.

5. Beale, H. and Dugdale, T. (1975) Contracts between businessmen: planning and the use of contractual remedies. MBritish Journal of Law and Society 2,45-60.

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