Managerial perceptions of marketing performance: efficiency, adaptability, effectiveness and satisfaction
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/096525400346286
Reference33 articles.
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4. Baron, R .M. and Kenny, DA. (1986) The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology 51(6), 1173-82.
5. Baumgartner, H. and Homburg, C. (1996) Applications of structural equation modeling in marketing and consumer research: a review. International Journal of Research in Marketing 13(2), 139-61.
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