Status and Conspicuousness – Are They Related? Strategic Marketing Implications for Luxury Brands
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/09652540802117124
Reference29 articles.
1. Conspicuous Consumption and Sophisticated Thinking
2. Pricing objectives and pricing methods in the services sector
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