The impact of platform fee scheme on manufacturer-E-tailer co-operative advertising: A game-theoretic analytical study
Author:
Affiliation:
1. School of Business, Changshu Institute of Technology, Changshu, Jiangsu, China;
2. School of Management, Shanghai University, Shanghai, China
Publisher
Informa UK Limited
Subject
Computer Science Applications,Information Systems,Signal Processing
Link
https://www.tandfonline.com/doi/pdf/10.1080/03155986.2020.1768791
Reference31 articles.
1. Agency Selling or Reselling? Channel Structures in Electronic Retailing
2. Vertical cooperative advertising and pricing decisions in a manufacturer–retailer supply chain: A game-theoretic approach
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4. Understanding Cooperative Advertising Participation Rates in Conventional Channels
5. Price and warranty competition in a supply chain with a common retailer
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