The Effect of Culture and Gender on Perceived Service Quality: An Exploratory Comparison of Japanese and Thai Consumers
Author:
Publisher
Informa UK Limited
Subject
General Business, Management and Accounting,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference31 articles.
1. River Magic: Extraordinary Experience and the Extended Service Encounter
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4. Bebko, C. and Prokop, R. Which consumers' expectations? SERVQUAL Gap 1 Analysis for non-professional services. Proceedings from Northeast Decision Science Institute 25th Anniversary Conference. St. Croix, VI.
5. Gender schema theory: A cognitive account of sex typing.
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