Comparison Conditions in Research on Persuasive Message Effects: Aligning Evidence and Claims About Persuasiveness
Author:
Affiliation:
1. Communication Studies, Northwestern University, Evanston, Illinois, USA
Publisher
Informa UK Limited
Subject
Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/19312458.2023.2214949
Reference108 articles.
1. ‘To get or not to get vaccinated against COVID-19’: Saudi women, vaccine hesitancy, and framing effects
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5. In the mood for [the right kind of] social marketing communication
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