Measuring Media Exposure in a Changing Communications Environment
Author:
Funder
UvA ASCOR Research Priority Area Communication
Publisher
Informa UK Limited
Subject
Communication
Link
http://www.tandfonline.com/doi/pdf/10.1080/19312458.2016.1150441
Reference68 articles.
1. Combining Content Analysis and Assessment of Exposure through Self-Report, Spatial, or Temporal Variation in Media Effects Research
2. Measuring Media Diet in a High-Choice Environment - Testing the List-Frequency Technique
3. What Motivates Consumers To Re-Tweet Brand Content?
4. The Structure of Autobiographical Memory and the Event History Calendar: Potential Improvements in the Quality of Retrospective Reports in Surveys
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