Recommendations to improve communication effectiveness in social marketing campaigns: Boosting behavior change to foster a circular economy-Reference-Cited by-同舟云学术

Recommendations to improve communication effectiveness in social marketing campaigns: Boosting behavior change to foster a circular economy

Published:2022-11-21 Issue:1 Volume:8 Page:
ISSN:2331-1886
Container-title:Cogent Social Sciences
language:en
Short-container-title:Cogent Social Sciences

Author:

Romero-Luis Juan¹^ORCID,Carbonell-Alcocer Alejandro¹^ORCID,Gertrudix Manuel¹^ORCID,Gertrudis Casado María Del Carmen¹^ORCID,Giardullo Paolo²^ORCID,Wuebben Daniel³^ORCID

Affiliation:

1. Department of Communication and Advertising, Universidad Rey Juan Carlos, Spain

2. Department of Philosophy, Sociology, Pedagogy and Applied Psychology (FISPPA), Università Degli Studi Di Padova, Padua, Italy

3. Arts and Humanities Division, IE University, Segovia, Spain

Funder

Ministerio de Ciencia, Innovación y Universidades

European Regional Development Fund

Publisher

Informa UK Limited

Subject

General Social Sciences

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311886.2022.2147265

Reference104 articles.

1. 5: Communicating the Environment in the Green and Circular Economy

2. The Effectiveness of Mass Communication to Change Public Behavior

3. What Causes Social Marketing Programs to Fail? A Qualitative Study

4. Baudrillard, J. (2009). La sociedad de consumo. Sus mitos, sus estructuras (2nd) ed.). Siglo XXI. https://bit.ly/3lq684H

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