Welcome to the destination! Social media influencers as cogent determinant of travel decision: A systematic literature review and conceptual framework
Author:
Affiliation:
1. Mittal School of Business, Lovely Professional University, Phagwara, India
2. Symbiosis School of Economics, Symbiosis International University, Pune, India
Publisher
Informa UK Limited
Subject
General Social Sciences
Link
https://www.tandfonline.com/doi/pdf/10.1080/23311886.2023.2240055
Reference104 articles.
1. Ahmad, I. (2018, February 16), The influencer marketing revolution. Social Media Today, Retrieved from https://www.socialmediatoday.com/news/theinfluencermarketingrevolutioninfographic/51716/
2. Alic, A., Pestek, A. & Sadinlija, A. (2017). Use of social media influencers in tourism (pp. 177–27).
3. Travelers’ use of social media: A clustering approach
4. The impact of online reputation on hotel profitability
5. The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions
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