Pursuing fitness: how dialectic goal striving and intersubjectivity influence consumer outcomes
Author:
Affiliation:
1. Department of Marketing, Walker College of Business, Appalachian State University, USA
2. Department of Organizational Behaviour, Human Resources, Entrepreneurship and Ethics, Brock University, Canada
Publisher
Informa UK Limited
Subject
Marketing,Economics and Econometrics,Anthropology,Social Psychology
Link
https://www.tandfonline.com/doi/pdf/10.1080/10253866.2016.1172213
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1. River Magic: Extraordinary Experience and the Extended Service Encounter
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