Heroic failure narratives: building conveyed authenticity and engagement from downfalls-Reference-Cited by-同舟云学术

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Heroic failure narratives: building conveyed authenticity and engagement from downfalls

Published:2023-06-06 Issue:5 Volume:26 Page:361-376
ISSN:1025-3866
Container-title:Consumption Markets & Culture
language:en
Short-container-title:Consumption Markets & Culture

Author:

Scussel Fernanda¹^ORCID,Rosenthal Benjamin²^ORCID,Suarez Maribel³^ORCID

Affiliation:

1. Business Administration Department, Federal University of Santa Catarina, Florianópolis, Brazil

2. Fundação Getulio Vargas FGV EAESP, São Paulo, Brazil

3. Business Administration Department, Federal University of Rio de Janeiro, Rio de Janeiro, Brazil

Funder

Fundação Getúlio Vargas

Publisher

Informa UK Limited

Subject

Marketing,Economics and Econometrics,Anthropology,Social Psychology

Link

https://www.tandfonline.com/doi/pdf/10.1080/10253866.2023.2219611

Reference55 articles.

1. Citius, Altius, Fortius: Managers’ quest for heroic leader identities

2. Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital

3. Play as co-created narrative in computer game consumption: The hero's journey inWarcraft III

4. It’s Not About The Book

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Heroic Failure;Encyclopedia of Heroism Studies;2023-11-10

2. Celebrating failure: a path towards opening up disciplinary debate;Journal of Marketing Management;2023-06-13

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