Writing the differences: Poststructural ist pluralism, retextualization, and the construction of reflexive ethnographic narratives in consumption and market research

Author:

Thompson Craig J.1,Stern Barbara B.2,Arnould Eric J.3

Affiliation:

1. a Associate Professor of Marketing, The Business School , University of Wisconsin @ Madison , Grainger Hall, 975 University Avenue, Madison, WI, 53706

2. b Professor of Marketing, Faculty of Management, Rutgers , The State University of New Jersey , Ackerson Hall, Newark, NJ, 07102

3. c Associate Professor of Marketing, College of Business Administration , University of South Florida , 4202 E. Fowler Ave., Tampa, F1, 33620–5500

Publisher

Informa UK Limited

Subject

Marketing,Economics and Econometrics,Anthropology,Social Psychology

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