The golden ties that bind: boundary crossing in diasporic Hindu wedding ritual

Author:

Fernandez Karen V.1,Veer Ekant2,Lastovicka John L.3

Affiliation:

1. a Department of Marketing , University of Auckland Business School , Auckland, New Zealand

2. b Department of Management , University of Canterbury , Christchurch, New Zealand

3. c W.P. Carey School of Business , Arizona State University , Tempe, AZ, USA

Publisher

Informa UK Limited

Subject

Marketing,Economics and Econometrics,Anthropology,Social Psychology

Reference47 articles.

1. Askegaard, Soren, Eric J. Arnould, and Dannie Kjeldgaard. 2005. Postassimilationist ethnic consumer research: Qualifications and extensions.Journal of Consumer Research32 (June): 160–70

2. Bayly, Clifford A. 1981. From ritual to ceremony: Death ritual and society in Hindu North India since 1600. InMirrors of mortality: Studies in the social history of death, ed. J. Whaley. London: Europa

3. Beji-Becheur, Amina, Nil Özçaglar-Toulouse, and Sondes Zouaghi. 2007. Ethnicity, acculturation, and consumption in France.La Londe Conference in Marketing Communications and Consumer Behavior, juin 5–8, La Londe les Maures

4. Belk, Russell W. 1997. Been there, done that, bought the souvenirs: Of journeys and boundary crossing. InConsumer research: Postcards from the edge, ed. S. Brown and D. Turley, 22–45. London: Routledge

5. Belk, Russell W., Melanie Wallendorf, and John F. Sherry Jr. 1989. The sacred and the profane in consumer behaviour: Theodicy on the odyssey.Journal of Consumer Research16 (June): 1–38

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