Recognition in India’s new service professions: gym trainers and coffee baristas-Reference-Cited by-同舟云学术

Recognition in India’s new service professions: gym trainers and coffee baristas

Published:2019-03-21 Issue:3 Volume:23 Page:223-240
ISSN:1025-3866
Container-title:Consumption Markets & Culture
language:en
Short-container-title:Consumption Markets & Culture

Author:

Baas Michiel¹,Cayla Julien²³

Affiliation:

1. Asia Research Institute, National University of Singapore, Singapore, Singapore

2. Division of Marketing and International Business, College of Business (Nanyang Business School), Nanyang Technological University, Singapore, Singapore

3. Kedge Business School, Talence, France

Funder

Nanyang Technological University

Publisher

Informa UK Limited

Subject

Marketing,Economics and Econometrics,Anthropology,Social Psychology

Link

https://www.tandfonline.com/doi/pdf/10.1080/10253866.2019.1586678

Reference58 articles.

1. The Wrestler's BodyIdentity and Ideology in North India

2. Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation

3. Challenging the Spatial and Temporal Constraints of the Body: The Online/Offline Presence of Bodybuilders in India

4. Travailler « à l'insu » des clients. Défaut de reconnaissance en caisses automatiques

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