Fear appeals in road safety advertising: an analysis of a controversial social marketing campaign in Russia
Author:
Affiliation:
1. School of Journalism and Mass Communication, Texas State University, San Marcos, USA
2. Digital Media Studies, University of Houston-Clear Lake, Houston, USA
Publisher
Informa UK Limited
Subject
Political Science and International Relations,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/19409419.2018.1555772
Reference28 articles.
1. The Impact of Threat Appeals on Fear Arousal and Driver Behavior: A Meta-Analysis of Experimental Research 1990–2011
2. This May Come As a Surprise: How Prior Knowledge of Information in a Fear Appeal is Associated with Message Outcomes
3. The Impact of Vulnerability to and Severity of a Health Risk on Processing and Acceptance of Fear-Arousing Communications: A Meta-Analysis
Cited by 11 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. The Role of News Media in Reducing Traffic Accidents;Societies;2024-04-23
2. Effectiveness of educational interventions in minimizing reactance in traffic accident prevention;Frontiers in Education;2024-02-20
3. Effect of psychosocial interventions on risky driving behaviours among offender drivers by using simulated and real driving: study protocol for a non-randomised controlled trial;Injury Prevention;2022-12-07
4. The association between beverage-specific alcohol consumption and mortality among road users in Russia, 1965–2019;Accident Analysis & Prevention;2022-12
5. Social Distancing, Hand Washing and Handshaking Behaviour During and Beyond Coronavirus Pandemic: A Social Marketing Perspective;Social Marketing Quarterly;2022-10-13
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3