Advertising for Brands and Society: The Role of Perceived Authenticity in Corporate Transgender Advocacy Advertising Campaigns-Reference-Cited by-同舟云学术

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Advertising for Brands and Society: The Role of Perceived Authenticity in Corporate Transgender Advocacy Advertising Campaigns

Published:2023-08-09 Issue: Volume: Page:1-29
ISSN:0091-8369
Container-title:Journal of Homosexuality
language:en
Short-container-title:Journal of Homosexuality

Author:

Lim Hayoung Sally¹^ORCID,Moon Won-Ki²,Ciszek E.³^ORCID

Affiliation:

1. School of Journalism and Communication, University of Oregon, Eugene, Oregon, USA

2. College of Journalism and Communications, University of Florida, Gainesville, Florida, USA

3. Stan Richards School of Advertising & Public Relations, University of Texas at Austin, Austin, Texas, USA

Funder

Arthur W. Page Center under the 2020 Page/Johnson Legacy

Publisher

Informa UK Limited

Subject

General Psychology,Education,General Medicine,Social Psychology,Gender Studies

Link

https://www.tandfonline.com/doi/pdf/10.1080/00918369.2023.2245522

Reference98 articles.

1. Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image

2. Corporate social responsibility authenticity: Investigating its antecedents and outcomes

3. Corporate Social Advocacy as Public Interest Communications: Exploring Perceptions of Corporate Involvement in Controversial Social-Political Issues

4. Overcoming skepticism toward cause-related marketing claims: the role of consumers’ attributions and a temporary state of skepticism

Cited by 6 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Act as you preach! Authentic brand purpose versus “woke washing’s” impact on brand credibility: The moderating role of cause involvement and consumer skepticism;Journal of Business Research;2024-11

2. Effects of Perceived Fit and Authenticity in Transgender Influencer Endorsement: An Analysis of the Bud Light and Dylan Mulvaney’s Partnership;International Journal of Strategic Communication;2024-09-11

3. Divided Responses to Corporate Social Advocacy: Explicating the Roles of Hope and Perceived Authenticity in Shaping Online Engagement, Word of Mouth, and Purchasing Intention;International Journal of Strategic Communication;2024-07-10

4. Political Affiliation of Musical Artists Contributing to Sonic Elements of Advertising;Advances in Marketing, Customer Relationship Management, and E-Services;2024-04-26

5. Inclusive sponsorship activation and gender equity in sports: the case of orange company;Corporate Communications: An International Journal;2024-03-18

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