Investigating the Influence of E-Word-of-Mouth on E-Reputation-Reference-Cited by-同舟云学术

Investigating the Influence of E-Word-of-Mouth on E-Reputation

Published:2016-11-18 Issue:1 Volume:47 Page:42-60
ISSN:0020-8825
Container-title:International Studies of Management & Organization
language:en
Short-container-title:International Studies of Management & Organization

Author:

Castellano Sylvaine,Dutot Vincent

Publisher

Informa UK Limited

Subject

Strategy and Management,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/00208825.2017.1241088

Reference79 articles.

1. Word-of-Mouth Research: Principles and Applications

2. Alreck, P. L., and R. B. Settle. 1995. “The Importance of Word-of-Mouth Communications to Service Buyers.” Proceedings of American Marketing Association Winter, 188–193.

3. Structural equation modeling in practice: A review and recommended two-step approach.

4. Role of Product-Related Conversations in the Diffusion of a New Product

5. Measurement of Consumer Susceptibility to Interpersonal Influence

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